Welcome, Outdoorsy!

ilo allowed Kickstarter and Indiegogo product founders to easily manage their campaign backers’ orders, add-ons, support inquiries, warranty claims, returns and exchange requests, fulfillment status, affiliate or partner links, backer discounts & more— in one easy to manage system.

Built as a single, congruent platform that only needed to be implemented once— ilo helped product founders with early product-market fit from a crowdfunding campaign transition into a thriving e-commerce brand, driving ongoing revenue and effectively serving the needs of their customers.

I was brought onboard through mutual connections from a team I had previously helped launch the new Palm Springs CVB website and rebranding with. As the initial CPO of the venture, I was tasked with nearly all aspects of branding, engineering, and team building from zero-to-beta in the first 4 months.

As the designer and engineer of a one-of-a-kind system which tied in through APIs to Terravant's current inventory and cellars system, I built the wine crafting and label design system before hiring the first outside engineers due to a stakeholder-imposed accelerated timeline. I was the only original team member asked to stay on and remain CTO when the company was acquired.

Whether leading product design and engineering on in-house MarTech solutions, managing the agency brand daily, or fostering creative guidelines and principles and managing a large creative team to ensure our over 250 clients soared out of the gates with best-in-class creative, there was never a dull moment at Agency 2.0.

The technology I designed, built, and deployed supported 100s of thousands of users on an ongoing basis with incentives features, client support, customer service, remarketing, and in-house efficieny tools. I also led creative on several brands still sold in retail, Amazon and ecommerce, and even "As Seen on TV" on Shark Tank.